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    Pecorino: (Almost) Lost Italian Grapes #1

    Pecorino: (Almost) Lost Italian Grapes #1

    The first chapter in a new series, (Almost) Lost Italian Grapes, featuring Le Marche and Abruzzo’s Pecorino.

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    Selected Food & Wine History Works

    Highlights from Mike Madaio’s writing about food and wine history.

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    Autumn 2025 Author Events

    Autumn 2025 Author Events

    Catch up with me around the Philly area this fall.

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    Cellar Door Podcast

    Cellar Door Podcast

    Talking winery UX with Tom Massey on this popular wine podcast.

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    Press for A History of Philadelphia Sandwiches

    Press for A History of Philadelphia Sandwiches

    Praise for AHoPS

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    Mike on Italian Wine Podcast, Numero Tre

    Mike on Italian Wine Podcast, Numero Tre

    My 3rd appearance on this great podcast, this time as book author.

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    Talking Cheesesteaks on NPR

    Talking Cheesesteaks on NPR

    I was interviewed for a piece on Weekend Edition.

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    Thirsty Bandit Podcast

    Thirsty Bandit Podcast

    I joined this pod to discuss the importance of UX for wineries.

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    Example UX Audit: Winery

    Example UX Audit: Winery

    An example showing what to expect with our UX audits

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    Example UX Audit: Wine Retailer

    Example UX Audit: Wine Retailer

    An example showing what to expect with our UX audits

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    Philly Factor on LaSalle TV

    Philly Factor on LaSalle TV

    Talking books and sandwiches with Paul

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    The Cheesesteak Contest that Changed John’s Roast Pork

    The Cheesesteak Contest that Changed John’s Roast Pork

    When John’s Roast Pork was crowned the ultimate cheesesteak in 2001, it changed the shop’s history

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    News Since Publication

    News Since Publication

    Details that have changed since the book was published.

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    Other Sandwiches & Bread Bonus Photos

    Other Sandwiches & Bread Bonus Photos

    A wrap up of additional photos that weren’t featured in A History of Philadelphia Sandwiches.

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    Cutlet Chapter Bonus Photos

    Cutlet Chapter Bonus Photos

    History of Philly’s chicken cutlet Italiano, in photos

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    Roast Pork Chapter Bonus Photos

    Roast Pork Chapter Bonus Photos

    Historical roast pork Italiano photos that didn’t make A History of Philadelphia Sandwiches

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    About

    I’m Mike Madaio. I’ve been writing about food and wine for more than 20 years and am also a UX researcher and designer. Read more about me.

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